Sales Enablement

How to Sell It

The opportunity, the proof points, and the answers to the questions buyers actually ask. Use this to build your pitch.

Open With This

The category opportunity

96% of UK adults don't get enough fibre. 1 in 7 UK adults are constipated right now. 218,000 GP appointments are made every week for constipation alone. It's a nationwide health problem nobody wants to discuss — but everyone is aware of.

75%
of Biomel sales are incremental to the category, not cannibalising existing gut-health spend
Source: Circana Total Market Data, 12 w/e 28 Mar 2026 (Q1)
£5m
being invested in category growth marketing across 2025
324,437+
customers already converted — real word-of-mouth advocacy driving repeat purchase
Outperforming the Category

Leading the conversation with consumers

Over the past two years, Biomel has significantly outpaced Activia, Biotiful and Bio&Me in building brand awareness and consumer engagement — and it shows up directly in rate of sale.

Gut Health's Top Performing SKUs chart

Source: Google Trends, 3 August 2025 · Circana Total Market Data

Why Biomel Wins

The differentiators, in order

Only Probiotic + Prebiotic

Biomel is the only brand in the category with this combined formulation — a genuine white space claim.

Dairy-Free by design

Plant-based and free from one of the leading gut irritants. Better for the customer, better for the planet — dairy creates 3x the greenhouse gas emissions.

Taste that doesn't taste "healthy"

Taste profiles unmatched by competitors — the #1 repeat-purchase driver in post-purchase feedback.

Formulated with doctors & nutritionists

Daniel Sheridan & Hannah Cartwright — cutting-edge science meets delicious taste, engineered specifically for a dairy-free gut.

7+ years R&D

327 scientific & clinical studies and 170+ product safety tests sit behind the current formulation.

Not HFSS

Every core range sits outside HFSS restrictions — no placement or promotion restrictions to navigate with buyers.

Range-by-Range

Talking points & target customer

The one-liner and the "who's it for" for every range — see the Product Range page for full specs and health claims.

Gut Health Shots — Core Focus

"Quick and easy — our No.1 product."

Lead with this range. Single-serve, on-the-go, lowest barrier to trial. Target: busy consumers who want a fast, effective daily habit.

Gut Health Bars — Core Focus

"1/3 of your daily fibre, in a bar that actually tastes good."

Best cross-category entry point — sits in snacking, not just "health." Target: on-the-move snackers wanting more fibre.

Gut Greens Gummies

"Eat your greens — now with our Improved Formula, 95% less sugar."

Low-friction daily add-on. Target: consumers who want greens + gut support without changing their routine.

Protein Drinks

"Gut health meets 20g of protein."

Bridges into the active-nutrition set, not just gut-health shoppers. Target: active, health-conscious consumers.

Social Proof

What customers are saying

★★★★★

"I'm a nutritionist and recommend Biomel to all my clients."

Pip A. — Verified Customer
★★★★★

"It works as advertised. I had to take medication for regular bowel movements since taking Biomel I've been able to stop it all. I like the chocolate flavour, it's gorgeous, it's great to have something so delicious that can help with bouts of gastritis for numerous reasons."

Verified Customer
★★★★★

"Really good product thank you. Regular as clockwork and feel so much better."

Kathy — Verified Customer
Objection Handling

Questions buyers actually ask

"Isn't this just another gut-health yoghurt drink?"
No — Biomel is dairy-free and combines both probiotics and prebiotic fibre in one formulation, which no direct competitor does. Dairy is a known gut irritant and a heavier carbon footprint; Biomel removes that objection entirely while still delivering billions of live cultures.
"We already stock [Activia / Biotiful / Yakult] — why add another gut health SKU?"
75% of Biomel sales are incremental to the category (Circana, 12 w/e 28 Mar 2026) — it's not cannibalising existing gut-health sales, it's growing the category. Biomel has also outpaced Activia, Biotiful and Bio&Me on brand search interest over the past two years.
"Will this trigger HFSS placement restrictions?"
No. The Shots, Drinks and Bars ranges are all classified Not HFSS — full flexibility on placement and promotion.
"What's the shelf life / chill chain requirement?"
Shots, Drinks and Protein Drinks are chilled with a 23-day shelf life from manufacture. Bars and Powders are ambient with a 360-day shelf life. Full detail per SKU is in the SKU Bible.
"Is there proof this actually works?"
The range is formulated with doctors and nutritionists (Daniel Sheridan & Hannah Cartwright), backed by 327 scientific and clinical studies and 170+ product safety tests, off the back of 7+ years of R&D.